About Us

A little about our mission...

Hi! My name is Thomas Cohen and I am the Founder and CEO of BabaHero! I’m a stay-at-home dad to 1-year-old twin girls! After I was laid off, my amazing wife and I made the decision that I would stay home full time when the girls were three weeks old. This has been the scariest and most rewarding experience of my life. As a first time dad, I researched for countless hours, feverishly searching for the best products to ease my transition into fatherhood. Throughout my search, I found many products and services that targeted only mothers. With this in mind, I started BabaHero, a subscription box service that focuses on helping new dads become more active and engage with their children. The products in each BabaHero box are carefully selected through research and used by me and on my own children. I chose the name BabaHero because baba is one of the first utterances many babies are able to say. Also, "baba" translates to father or dad in many languages. Hero is for the dads that are striving everyday to be active and engaging in their child’s life. I want to disrupt the social norms of fatherhood. My goal is to help and inspire other dads to fully embrace fatherhood.

Meet Our Team

Product Tester


Product Tester


Founder & CEO

Thomas Cohen

Are you ready to subscribe to BabaHero?

When you sign up for a BabaHeroBox, every month you will receive a box of carefully selected products and presents.